When Khloé Kardashian turns on the camera and says: "Hey guys, I'm so excited because Kim and I are going to try an amazing treatment that's going to lift our skin," we are all ears! The world's most famous sisters chose one weekend to share videos on their Instagram pages from the treatment room, showcasing their experience with Sofwave, a medical device based on ultrasound technology designed to improve facial skin texture, tighten, lift and firm the body.
We reached out to Dr. Eran Ellenbogen, a dermatologist and the medical director at the VIV Center in Herzliya, to tell us about the device that Kim has nicknamed "Bestie."
"This is one of the revolutionary breakthroughs in the field of aesthetic medical devices, particularly because of the impressive results it achieves without invasive procedures or external damage to the upper dermal layers. It is based on innovative ultrasound technology and works at a depth of precisely 1.5 mm in the dermis layer – the optimal point for stimulating natural collagen production," Ellenbogen explains.
"Thanks to an advanced cooling mechanism, the device protects the outer skin layer from damage, allowing for treatment without visible injury and no recovery time – a significant advantage that has made it a favorite among many celebrities, including the Kardashian sisters," he says.
Dr. Liat Attas-Fox, an ophthalmologist specializing in oculoplastics and medical aesthetics, adds: "Sofwave has several advantages over other devices. Firstly, it is suitable for treatment in all seasons and for all skin tones, without the risk of pigmentation. Additionally, it is non-invasive, FDA-approved, and supported by numerous studies for various indications such as skin tightening, lifting and firming of the face, defining the jawline, tightening neck skin, improving the appearance of acne scars, enhancing the look of cellulite, and more – all without injury or recovery time."
Another interesting fact about this popular treatment in the United States is that it is an Israeli innovation.
"The Israeli aesthetics industry once again proves itself as a global leader in innovation," says Ofir Gal, owner of "Galaxy Technologies," the exclusive distributor of the device in Israel. "The Kardashians' choice of Israeli technology highlights the real gap Israel is creating in the global market – products that deliver real results, not just marketing promises."
How much will it cost us, the ordinary people? It turns out there are about five such devices in Israel, available through licensed doctors, and the treatment cost starts at $1,920.
